In 1973 a dirtbag climber named Yvonne Chouinard founded Patagonia, Inc. The company has had some ups and downs since it opened, but its growth and popularity with the outdoor community, fashionistas, teens and soccer moms are undeniable. Patagonia also takes pride in its sustainability and being a voice in the outdoor industry for environmental ...
In 1989, Camelbak founder Michael Eidson was competing in a 100-mile road race in the summer heat of Texas. Eidson, an emergency medical technician, decided to fill an IV bag with water and slip it into a tube sock. Then he stuffed it into the back of his jersey and secured it with a clothespin. ...
I’m a sucker for bags. Every time a new design comes out, I am bright-eyed at the idea of some new way to get my life together, finally organize all my hopes, dreams and snacks into a compartmentalized, ergonomic and travel-ready sack. Often, those wishes are overshot, or what is marketed in a pack is ...