focus

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Santa Cruz Bicycles sold to Pon Holdings

Santa Cruz Bicycles sold to Pon Holdings

Santa Cruz Bicycles, founded in 1993 and still led by Rob Roskopp, has been sold to a Dutch conglomerate that controls several major bike brands, including Focus, Cervelo, Gazelle and others. While the entire Santa Cruz management team will stay, as will its headquarters in Santa Cruz, the new venture will likely be able to streamline ...


Inside Line: New carbon Focus SAM C and Spine

Inside Line: New carbon Focus SAM C and Spine

When Focus first came to the U.S. in 2009, the brand made a name for itself in the road and cyclocross markets, but it wasn’t able to bring its full mountain bike line across from Germany because of patent conflicts. Since that time, it has been able to expand its suspension offerings in the U.S., ...




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