industry

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Santa Cruz Bicycles sold to Pon Holdings

Santa Cruz Bicycles sold to Pon Holdings

Santa Cruz Bicycles, founded in 1993 and still led by Rob Roskopp, has been sold to a Dutch conglomerate that controls several major bike brands, including Focus, Cervelo, Gazelle and others. While the entire Santa Cruz management team will stay, as will its headquarters in Santa Cruz, the new venture will likely be able to streamline ...




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