Adventure outlet REI is ushering in spring 2017 with their new bike line, Co-op Cycles. This new line of bicycles increases their focus on adventure products by placing a slightly increased emphasis on the popular, and growing, segment of gravel and adventure inspired bikes. Feedback from a co-op members survey directed REI’s decision making after ...
A few months back, REI took some media folks down to Arizona for a bikepacking trip on new bikes from Co-op Cycles. Last year, Co-op replaced REI’s long-standing house brand bikes, Novara. From the looks of the new bikes, the changes go much deeper than just a new name on the downtube. This is the new ...