Six-time Leadville 100 winner, and former US Mountain Bike team member, Dave Wiens, will lead a new annual cycling event for the San Francisco Bay area. The Dirt Bowl will be held on Super Bowl Sunday, February 7th, 2010.

The Dirt Bowl is produced by Marin County Bicycle Coalition in partnership with the The NorCal High School Mountain Bike League.  It is a benefit ride to ensure that kids have safe roads and great trails. Proceeds from the Dirt Bowl will support the ongoing advocacy work being conducted by both organizations.

Dave Wiens said, “Great trails make for happy, healthy people. We cannot put too much emphasis on trail advocacy and our simple but important messages will spread further and become actionable to more trail users if we can educate our youngest trail users, such as members of the NorCal League.”

Kim Baenisch, Executive Director of the Marin County Bicycle Coalition said “We are excited to be partnering with the NorCal High School Mountain Bike Racing League on this ride. Our organizations have a shared interest in getting more kids on bikes, which is good for their health and good for the environment.”

Matt Fritzinger, the Executive Director of the NorCal League, says, “The Marin County Bicycle Coalition is an important partner for in our ongoing advocacy work, and it’s great to join them in creating this exciting new ride.  The League has been working to teach our young riders a high standard of trail etiquette and to do their part in maintaining trails, and the proceeds will bolster these efforts.”

The ride is sponsored by Specialized Bicycle Components and Mike’s Bikes and is for both recreational and competitive cyclists. Road cyclists are also invited to participate in the Dirt Bowl. The start is at the San Geronimo Golf Course west of Fairfax, California.

Riders may join the supported mountain bike route through the famous Camp Tamarancho, or plan their own route (trail or road). After the ride, there will be a BBQ at the San Geronimo Golf Course, with local beverages and the big game.

Participants are required to raise a minimum of $125 to join this fundraising event. There is no upper limit on fundraising. Fundraisers will receive:

  • Saddle time with mountain bike legend and all-around great guy, Dave Wiens

  • A commemorative event T-shirt

  • Pre-ride hot drinks and snacks, and a BBQ lunch with sausages, turkey burgers, garden burgers, pasta, green salad, potato salad, and beverages

  • Entry into a raffle with great prizes

  • Special prizes for the riders who raises the most money

For more information, and to register, visit www.dirtbowl.net.