How to spot corporate co-option
Originally posted on February 13, 2008 at 22:14 pm
Bikes are hip these days, anyone can tell you that. So it shouldn’t have been that much of a surprise that DKNY rolled out a bunch of bikes on the streets of Manhattan for Fashion Week. Bikes are cool, right? So companies that celebrate bikes are cool too, right?
Problem is, DKNY bought a bunch of clunkers and painted them orange. Needless to say, the “campaign” looked like a tasteless re-appropriation of the ghost-bike movement.
Yes, it’s hard to find a way to piss off the real cycling community, but DKNY found a way to do it.
Photo (cc) by http://flickr.com/photos/mattcarman/