Pearl Izumi: Here We Go

Pearl Izumi has just launched their new line for 2019 under the tagline, “Here We Go”. Pearl Izumi explains that “Here we go celebrates the common feelings all riders share and the positive impact we can have on our communities through bicycles. “Here we go” is anchored by one simple, powerful word: Go. Sometimes it’s a word of encouragement. Other times, a call to action. It celebrates the individual, as well as the collective, and elevates riding to much more than a competition. It acts as a rallying cry for all the good that cycling has to offer. The brand’s goal is simple: to connect with a diverse group of riders that are united by their love of riding, which takes on many different forms for many different people.”

For more on the new line check out the short clip below and visit Pearl Izumi.