Bell Helmets presents GRIT: Rock Lobster Cycles

Few have been as dedicated and present as Paul Sadoff has been in the North American cyclocross scene. From a competitor to a frame builder and team sponsor, it’s hard to think about cyclocross and not assimilate it with the mint colored frames of the Rock Lobster team. This year, team rider Andrew Juliano has taken the next step in his racing career by spending the bulk of his season in Europe lining up with the best in the world. We are pleased to share this short film from Bell Helmets featuring both Paul and Andrew as they pursue their passions from Santa Cruz to Europe.