Endurance legend Rebecca Rusch signs with Niner Bikes
Originally posted on January 21, 2015 at 14:27 pm
Rebecca Rusch has announced she will be riding for Niner Bikes in 2015. This marks the end of a lengthy relationship with her former bike and equipment sponsor.
Rusch says this partnership is a perfect fit for where she is in her career and passions. “My mission has always been to push my own limits. I’ll be able to continue my pursuit of those goals. The equipment and company values mesh perfectly with my passion for the best gear and a collaborative, inclusive relationship.”
She will be riding the new JET9 RDO and AIR9 RDO on the dirt. For this year’s gravel racing pursuits she’ll be on both the RLT9 and BSB9 RDO. Rusch will make her Niner debut at the beginning of her SRAM Gold Rusch Tour this March.
Rusch, a columnist here at Dirt Rag, won the Leadville Trail 100 four times, has three 24-hour solo mountain bike World Championship’s and a Master’s cross-country World Championship to her credit among much more in cycling and adventure racing. She also recently published her autobiography, “Rusch To Glory” late last year.