BMC partners with the Transylvania Epic stage race
Originally posted on January 23, 2013 at 12:25 pm
BMC, best known for its bikes in the pro road peloton, has signed on to partner with the NoTubes Trans-Sylvania Epic (TSEpic) mountain bike stage race. Presented by Dirt Rag, TSEpic is the fastest growing mountain bike stage race in North America.
BMC Switzerland’s reputation for being one of the most technologically advanced brands in the world comes from its road bike designs. Even though the company was originally founded to build mountain bikes and didn’t even have road bikes in their line-up just over a decade ago, BMC pushed to design and build for road riders. With victories in the Tour de France and World Championships, BMC’s road collection was quick to rise to the top.
BMC now returns to the dirt by building mountain designs that use the same laser focus that led to road success. Not only will a partnership with TSEpic be visible through BMC’s position as the official bike of the race and under the riders of the newly expanded TSEpic Team, but also through initiatives that will benefit participants of the TSEpic and for mountain bike trails and mountain bikers in the event’s home state.
Located near State College, Pennsylvania, the TSEpic has garnered widespread acclaim and gained rapid popularity due to camaraderie and the world-class Pennsylvania trails. The race is one of few events where riders of all stripes rub shoulders for seven straight days with some of the best mountain bike racers on the continent. With the burgeoning reputation and a place at the top of mountain bike enthusiasts’ bucket lists across North America, the TSEpic, along with the associated TSEpic Team, match perfectly with BMC Switzerland’s objectives to expand reach in the mountain biking world.
Over the last several months, BMC has signed world-class riders to their mountain bike squad to represent the red and black from Switzerland at the highest levels of the sport in 2013. Athletes include multiple World Cup Overall Champion and 2-time Olympic Champion, Julien Absalon (FRA); Lukas Flückinger (SUI); Ralph Näf (SUI); and the USA’s own Stephen Ettinger.
The NoTubes Trans-Sylvania Epic will take place May 26 – June 1, 2013, and includes categories for Solo, Duo, Experience and Epic Team participants. For more information, please visit TSEpic.com.
More information regarding BMC bikes and the official bikes of the TSEpic can be found at www.bmc-racing.com.